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Val

Val Masferrer Oliveira is a London based Brazilian artist who worked in marketing and advertising for 16 years in Brazil. In 2003 she moved to Europe where she started to study Interior Design in different schools, including Inchbald School of Design (London) and IED Istituto Europeu di Design (Madrid).

Photography has been her passion since she was very young and took her first course. A passion that she has kept live while she was working in other areas. Some years ago she decided to explore this passion artistically and professionally.

Her work goes from reality to imagination, which is how she sees the world. She always questions whether what we perceive is truly the reality or something revealed according to our life experience or our senses.

She has been working on different projects since 2003 and each one of them reflects a certain period of her life. She travelled extensively to Asia, Africa, Middle East, Europe, Australasia and North, Central and South America, where she started to collect materials for a long term project she calls "Moods Around the World". This long term project is much more related to 'reality' itself and the main idea underpinning this multicultural body of work is the beautiful diversity of the cultures around the world. "Through the Present" is a project that explores reflections of the past through images of the present. She loves to capture the contrasts and to highlight details both in the foreground and the background. " It exists because I see it" is a body of work presenting landscapes detached from 'reality'. Through this work Val Masferrer Oliveira frees herself from any rules. She shoots what she is 'seeing' in that moment. It is much more related to her inner side than to 'reality' itself. It is a process that allows her to keep discovering life from different perspectives, searching for a personal approach.
"Sculptures from Nature", was developed exclusively for ‘Variations’ exhibition in Bologna (2013). In this project she concentrates the composition on certain elements instead of the real context. '….they sound so strong and ferocious when calling me…. wild yet human…flowers in the sea.' "The Power of Perception Project" was a very interesting journey into how people perceive reality. In this body of work, Val explores not what is truly there, but what the audience is seeing. It is not about what she created but the audience's interpretation of it. Is reality a proof of perception? Do we perceive reality as it is, or do we perceive what our senses unveil? Is perception a mental recreation? How far must we free our minds in order not to compare or judge what we see?

In 2010 she was invited by a fine art gallery in NY to exhibit and sell her art work. In 2011 she joined the Royal Photographic Society (RPS) and in 2012 she started selling through Saatchi online. In 2013 she won the Public Choice Award in Bologna with Sculptures of Nature Series.

From June 2016 she started to research about dreams through three different school of thoughts, three different interesting perspectives: neuroscience, analytical psychology and Tibetan Buddhism.

Some of her work has recently been featured in publications based in the USA, Italy and Switzerland. Her work has been exhibited in many cosmopolitan cities such as London, Bologna, NYC, Hamburg and Madrid.

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2017/October - Ateneo de Madrid, Madrid, Spain

03/05/17

2016/November - Brazilian Embassy, London, UK

30/10/16

2016/April - Marziart Internationale Galerie, Hamburg, Germany

21/10/15

2014/March - S Artspace Gallery, NYC, USA

03/09/13

2013/November - Galleria De Marchi, Bologna, Italy

27/08/13

2012/September - Blackall Studios, London, UK

31/08/12

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